This huge conference’s (+45,000 people attended) main theme and topics are “becoming social enterprise”.
Not only consumers but companies becoming social.
Platform, apps, ISVs and everyone work on IT market need to be social.
We also need to be social based on multiple platform not only sfdc?
The marketplace will work and be efficient on the platform where many people are there (=) social.
The social competition era now.
Selling package and licensing will be legacy and out of date by social. ﾂ黴Buy button will be changed to “subscribe” button in many case, and the payment will be recurring.
Of course, the virtual currency will also grow further.